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Placed in seven high traffic locations such as Times Square and the 3rd Street Promenade, these digital billboards projected passersby into virtual environments where they could kick a virtual soccerball or catch falling leaves among other interactive games and toys.
This interactive agency holiday card depicted the agency mood by the how the snowman behaved.
If the majority of the agency selected they were feeling a bit of the Bah Humbugs, the snowman might take his scarf and hang himself. Feeling cheery? He'd juggle his head.
User submitted links to the right helped keep cheer levels high.